Read about my global expertise.

Work with IHRSA

Muench’ first contact with IHRSA came in 1982 first as a member, then commissioned to research the European Fitness market 1984-1985, and then as IHRSA’s European Liaison from 1985-1993.

Finally, he joined the world trade association for health clubs in 1994 as their first Director of International Development. A speaker at events in 18 countries, Hans rejoined IHRSA as Director of Europe in January 2008. Since then, he has been to 26 European countries collaborating with members and suppliers, supporting partners and attending approx. 100 events as the “eyes, ears and face” of IHRSA in Europe.

Fitness Consulting

Suppliers & operators look to Hans for his network and his experience to help them make the best possible decisions for expansions. As a veteran in the fitness industry, Hans utilizes his vast knowledge to consults clients who have international growth plans.


From 2016 – 2020, Hans taught at the German University of Fitness, Health and Prevention. In their MBA program, he lectured on strategic planning, management and marketing and shared his vast knowledge of the fitness industry.

AFS Advisory Board

In addition to his consulting efforts, Hans joined the Advisory Council of AFS, a California-based organization focused on boutique clubs. In his tenure, he is adding an important global perspective to AFS’ activities.

Market Research

Companies abroad commission market research from Hans to minimize risk and identify opportunities in new geographic areas and in new markets.


Hans is a regular contributor to Fitness Trade publications internationally. He shares his knowledge on the industry and current trends. Some of his regular contributions include the following publications:


Hans has attended over 100 industry events and has been a speaker in 18 countries. His involvement stretches from presentations on his experience in the past 30 years, to industry trends to participation in panel discussions. He also moderates events and represents suppliers in exhibitions.

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Let’s talk about your project.

Contact me about consulting, speaking engagements, contributions to your publications, or mentoring.