Work
Read about my global expertise.

Work with IHRSA
Muench’ first contact with IHRSA came in 1982 first as a member, then commissioned to research the European Fitness market 1984-1985, and then as IHRSA’s European Liaison from 1985-1993.
Finally, he joined the world trade association for health clubs in 1994 as their first Director of International Development. A speaker at events in 18 countries, Hans rejoined IHRSA as Director of Europe in January 2008. Since then, he has been to 26 European countries collaborating with members and suppliers, supporting partners and attending approx. 100 events as the “eyes, ears and face” of IHRSA in Europe.

Fitness Consulting
Suppliers & operators look to Hans for his network and his experience to help them make the best possible decisions for expansions. As a veteran in the fitness industry, Hans utilizes his vast knowledge to consults clients who have international growth plans.

Lecturer
From 2016 – 2020, Hans taught at the German University of Fitness, Health and Prevention. In their MBA program, he lectured on strategic planning, management and marketing and shared his vast knowledge of the fitness industry.

AFS Advisory Board
In addition to his consulting efforts, Hans joined the Advisory Council of AFS, a California-based organization focused on boutique clubs. In his tenure, he is adding an important global perspective to AFS’ activities.

Market Research
Companies abroad commission market research from Hans to minimize risk and identify opportunities in new geographic areas and in new markets.
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