Last week, I was on a three day trip, including
- Club visits to Halle 22 in Willich and Piazzo (Houten member of the VES group of exclusive fitness centres),
- Meetings in Amsterdam at the Virtuagym offices and
- The FW Top trade show in Houten
- Concluding with a meeting with Steve Wilson, Germany’s number Personal Trainer based in Düsseldorfkept me busy.
Hans with Halle 22 owner Edith Gribs and daughter Teresa and Thomas Mattes
The Fitness and Wellness Top Show
The Fitness and Wellness Top Show took place for the fourth time on 14.-15.09. Organized by the publisher of BodyBiz magazine, featured 80 exhibitors including all major industry suppliers. 55 seminars over two days provided practical and conceptual topics from health checks to crowd funding. 3.100 attendees, an increase of over 20% vs. 2016, attended.
Two of my clients, Virtuagym and Club Joy exhibited at the show.
Kiosks can be seen more with different applications. Neo Health on the Virtuagym booth was one example. Holograms are being developed for use in fitness centres, the first should be piloted in 2018-19.
The Netherlands is very innovative and creates lots of concepts that are adopted quicker than other countries such as Germany. One example is Lijfstijl Coaching, providing content and support to over 110 PT studios and 400 trainers across the BeNeLux.
Camille Overdevest, distributor for PaviGym flooring, has acquired a boutique studio in Amsterdam and after renovation plans to offer Prama classes starting in January 2018.
Steve Wilson, who has an A-list of actors and professional athletes, is developing a consumer portal for online training and nutrition tips. He will be offering prepared, ready to eat meals for his clients starting in 2018 as well.
Photos from the trip
Until next time!