FitSummit industry insights & May update

FitSummit industry insights & May update 900 600 Hans Muench

Back to fitness, travels & meetings

I received my 1st vaccine shot (Pfizer/Biontech) on May 24th, the second is scheduled for June 16, which will allow me to start travelling again in July, with trips planned to UK, Germany, Spain and the Netherlands.

In August I look forward to joining my family in Toronto for my mother’s 95th birthday, hoping the Canadian hotel quarantine rule will be lifted by then.

We enjoyed a six day break in Ghiffa on Lake Maggiore (Piemonte, northern Italy), which included two trips up the nearby mountains…we were fortunate to have taken the cable car from Stresa up to Montemio a couple hours before the tragic accident. Life is short, counting our blessings.

Back working out in my fitness club (7x this month) and playing tennis regularly. Also enjoying daily walks along the Eulach stream running parallel to our home, feeding the goats, and even spotted a deer when running up to the Wülflingen vinyards where the mountains are visible on a clear day.

Events in May

Two excellent digital events took place this month: the World Fit Summit Singapore 18-29.5. (those interested in taking in the sessions, here is a link, courtesy of my client NASM: Also the Fitness Tech Society Summit 25-28.5. provided valuable perspectives on the acceleration of digital transformation, both within health clubs and outside/at home alternatives.

A WHO webinar on 27.5. took place, with Hugo Braam, Virtuagym’s Co-Founder and CEO stating that technology is making the  “democratisation of fitness” possible – access to affordable exercise and personal training via Online tools.

Clubs around Europe have reopened, and Pure UK reported positive results after the first four weeks.

My new clients

New clients include

  • Enjoy (a Spanish club operator looking to expand into other European countries)
  • MyVirtual Mission / Conquerer Challenges

FITC: the first new members I have recruited in my role with the Fitness Industry Technology Council include:

  • 360 Träningscenter (Sweden)’s Annie Faltman,
  • Professor Carl Rohde (Netherlands) whose “Cool Fitness Hunt” I am supporting
  • Natalia Karbasova, founder of the Fit Tech Society (Munich, Germany) and
  • Duncan Green of Fitness Club Success, UK

The Fitness Industry: Insights from FitSummit Singapore

  • Mind Body reported that consumers want to control what they can control. Their App had 60.000 downloads in Q1, up 16% – all new customers. With 10 million bookings per quarter, their main markets are Australia, Singapore, Thailand, Vietnam, New Zealand and Malaysia.
  • Meditation (20% of App users showed interest in this, according to surveys). Providers Calm and  Headspace confirm this trend.
  • Shorter “snackable” workouts of 30 to 45 minute length were high in demand – 34% of consumers asked for this.
  • Also touchless spa services: Cryo, compression, Infrared sauna, float tanks, recovery/restoration practices are becoming popular.
  • Another trend: Oxygen chair treatments. Seen also in Switzerland).
  • Plus, virtual has gone mainstream, and has become an industry within itself. From a club perspective, hybrid is here to stay.