My LA / Irvine Trip and the first Succeed Boutique Fitness Event

My LA / Irvine Trip and the first Succeed Boutique Fitness Event 900 600 Hans Muench

I’ve just finished a whirlwind tour to LA and Southern California. My main focus of the trip was to  participate in the first Succeed Boutique Fitness Convention and Expo, by The event is targeted at new and existing gym operators of all disciplines in a 3-day conference.

During my trip, I visited composer and university friend Darius Sarrafi and his wife Anne. My trip included visits to Newport and Venice Beach.

Composer Darius Sarrafi at his art

With Darius Sarrafi

Venice Beach

Venice Beach

Out of this world Mexican food

The Conference

Todd Durkin, Success’ opening Keynote presenter and creator of the Mastermind programme, also led the first early morning workout.

Lesson No. 2 by Tood Durkin


From Todd Durkin’s presentation

Early morning workout! Gloves together…

Early Morning Workout – Saturday

At the end of the Early Morning Workout

Augie’s Quest

The second keynote was help by Augie and Lynne Nieto, the Chief Inspirational Officers at Augie’s Quest. Augie Nieto, former CEO of Life Fitness, shaped the fitness world as one of the most influential innovators. After being diagnosed with ALS in 2005, he raised 50$M to date with the goal to cure ALS – it is one of the most well-known patient-led initiatives worldwide.

Hans with Augie and Lynne Nieto


A total of 50 Breakout sessions were available to participants. Topics were wide spread and covered all elements that define today’s fitness industry: Including social media, PT management, growing revenue, team building, boutique best practices and tours. It was a great framework to learn valuable lessons and blueprints for success. All sessions were taped and available to members and non-members after the show finished.

Why Emotional Intelligence matters

Hans with Ramin Farengi of Zagros, Spain and Mo Hagan of GoodLife Clubs Canada

Mia Smith from Sweden presenting

Small Group PT

Success Takeaways

Chuck Leve’s final presentation

Club Visits

As usual, I like to keep up to date with the changing industry landscape, and California is one of the key hubs for the newest and latest in fitness. My trip included visits to Barry’s Boot Camp, Soul Cycle in Venice (LA), Hot Vibe Yoga, and Boxing Boutique in Costa Mesa.

Barrys Boot Camp LA

Soul Cycle

Vibes Hot Yoga


The Exhibition

The Expo consisted of around 50 exhibitors, showing the latest trends and technologies in the world of fitness. The expo included booths of Eleiko, Windforce and Vizpin. Further exhibitors  even included a CBD dispenser provider and a Keytone-measuring gas analyser company (Levl).

Windforce Vizpin booths

The date oft he 2020 event was also announced: May 1-3, 2020, so mark your calendars. I tend to book my stays early on… this was my view in Irvine:

View from the top floor of Hotel Irvine



Till next time!