FIBO 2019: A Personal Record

FIBO 2019: A Personal Record 900 600 Hans Muench

March and April are very active months for me, with IHRSA, EHFF, FIBO, and Meet the Top. I try to take moments in between and while on the road to recap my highlights.

FIBO 2019

I have once again beat my own record, having met 400 contacts in over four days during FIBO 2019 – these range form clients to prospective clients, industry friends, acquaintances, and other contacts I’ve known from being involved in the fitness industry in Europe since 1979.

EHFF 2019

The European Health & Fitness Forum precedes FIBO, and features keynotes by experts in the industry.

EHFF Audience

This insight for example is taken from the Deloitte Market Report 2019, presented by Karsten Hollasch (Partner, Deloitte):

Deloitte market report 2019

Deloitte market report 2019: Penetration rates and growth.

The FIBO Innovation award was presented by Prof. Ingo Froboese:

The Face Force team, who won the Innovation prize

All Innovation prize winners

David Patchell-Evans, the Founder/CEO of Goodlife, presented the evolution of Goodlife in Canada:

Jonathan Fisher’s presentation (CEO, Holmes Place Group) covered PhD Degree Marketing in the Digital Age:

David Long from OrangeTheory Fitness drew an interesting new picture of the future of the Member Experience:

My Clients’ Booths

Six of my current clients have booths at FIBO: VirtuaGym, Urban Sports Club, FriendsCallMeJim, Motosumo, Eleiko and Gluckerkolleg) and some other clients attended without booth presence. As usual, I have enjoyed supporting my clients and introducing them to new contacts.

Some impressions from the Virtuagym booth:

Urban Sports Club Stand:

Urban Sports Club stand at FIBO

Staying Fit during FIBO

It was a pleasure to go on a morning run with Vidmantas, and attend Yoga at Holmes Place with Markus and Claudia. I didn’t need to worry too much about my level of activity, as I easily exceeded my goal of 10,000 steps a day! The view form my hotel room on the Rhine river was a moment of calm in a week of action.

View of the Rhine river from my apartment terrasse

Hans with yoga teachers Claudia and Markus

With Vidmantas Suigdinis after our morning run

My steps on day 1 of my trip

Focus on Posture

It was interesting to see a focus on posture and alignment help. From my own experience with my back surgery last year, I can clearly see a fit here for individuals as well as my own clients.

Meetings, old & new friends.

FIBO is always a great opportunity to catch up with my contacts, below a few impressions of the people I met. (I couldn’t include all 400).

Loreana Acosta showing signs of strength

Loreana with Eleiko CEO Eric Blomberg

Meeting Gottfried Wurpes


Further Meetings at FIBO

The Co-Founder of the FIBO, Volker Ebener, who I have had the privilege to know since 1984, is still very active at 74 years old with the German Fitness and Aerobic Association and many other interests.

Volker Ebener and Hans

Rasmus Ingerslev with Hans

Matrix Italy Manager David Cane with Hans

Maarten Naiijkens of fcmj with Eileen Gallasch of seven rocks

Hans with Emma Barry

Hans with Annett Dureck and Winfried Horstenkamp

Florian Hoppen and Hans

Doug Miller with Hans and Alison O’Kane Giannares

BasicFit CEO Rene Moos with Hans

Andreu Pambianchi, Kristen Kalve and Doug Miller

My friend Doug Miller of Salesmakers made the long trip to FIBO from Malaga via Madrid to UK by car then by plane to Köln, which is worthy of a special mention – this is probably why he was being a little difficult on photos this time around.

This is a great opportunity for me to also thank Doron Dickman (CEO at Holmes Place) and my good friend Yves Preissler, who has now moved from Dubai to Kenya.


Upcoming travels:

I am looking forward to reporting from Succeed with AFS Irvine CA, where I am already working out in the early morning with industry legend Todd Durkin before the start of education sessions.

Upcoming events:

Glucker Kolleg, Eleiko, maybe Beirut, European Congress Dublin; and I am lecturing in Köln June/September, I am also looking forward to sharing new business opportunities, these will be announced in my next newsletter.


See you soon!